Why use hubspot for inbound marketing?

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If you are in marketing, sales or have a business, you may have noticed the radical change in the way people buy, and therefore, the need to change how we speak to them and sell to them.


Why Inbound?
Previously, people could access messages from companies only through the means they used, such as mass media. Now, people can easily obtain the information they need in a few seconds through their devices. For this reason, we must evolve the way we sell and our marketing to the way people research and buy today.

Traditional marketing is focused on finding your buyer and interrupting them to deliver a collective message, often when the prospect doesn't want that information, creating an unpleasant experience.

Inbound marketing, on the other hand, has adapted to the colombia whatsapp lead prospect's new purchasing trends and is focused on being found. It focuses on the consumer and attracts them by offering value, creating trust and credibility towards the brand, which makes it much more effective. Even Hubspot estimates that it generates 54% more sales opportunities than a traditional approach.



inbound marketing statistics hubspot

Technology now makes it possible to achieve consumer-centricity, personalization of messages, and a connection between companies and prospects, resulting in a pleasant and voluntary user experience.

But it is important to emphasize that a single Inbound tactic will not generate the desired results. To achieve them, you need to have a 360-degree approach and cover the complete Inbound methodology: Attract, convert, close and delight.



Hubspot Inbound Methodology



Inbound Marketing Introduction Course
Why Hubspot?


Few tools allow you to consolidate all your efforts in one place, with cross-metrics, results tied to visible sales per day, and are completely focused on the consumer like Hubspot. The company, creator of the methodology and the term, has built the software thinking about how to make marketing more personalized and effective, without much effort for the user because it is very user-friendly and intuitive. It also offers specific tools that help you get to know the prospect in depth, attract them, and lead them to closing through a pleasant experience.



What licenses does Hubspot offer and which one is best for your business?


BASIC
The Basic license, soon to be discontinued, is designed for small marketing teams or even individuals who want to run their Inbound campaign. It is primarily focused on increasing contact acquisition, but does not provide enough tools to do anything more with them. Companies that should use it are those that have a limited team or budget for the strategy but have the capacity and sales team to nurture and follow up with contacts on a personal basis.

What do you get?

You have 24/7 visualization of traffic, contacts and sales results on the dashboard, SEO optimization tools, social networks, email marketing and the possibility of creating conversion resources such as CTAs and landing pages.

Pricing varies depending on the integrations and apps you want to add and the number of contacts you want to hire within the platform, but the base price is $200 per month for one year.



Professional
This license is designed for people with a little more marketing knowledge than the basic license or with growing marketing teams but who do not have the sales capacity to personally follow up with all contacts. This platform allows for a comprehensive approach to Inbound strategies and expanded tools. Companies that use it seek to nurture contacts and push them to close.

What do you get?

It has two main and key focuses: automation and optimization. It features workflows, follow-up emails, lead scoring tools, and chatbots that allow companies to automate their follow-up and contact nurturing process and perform A/B tests that measure which resources are more efficient than others to have a clear view of how to improve strategies by adapting them to real responses from prospects.

The price, like the other licenses, varies depending on the number of additional applications and contacts, but the basic amount is $800 per month.



Enterprise
This license is used by large companies with a very large database of contacts, seeking to streamline the acquisition of contacts and their closing. Another factor could be that they have more than one website or sub-brands that join the same strategy.

What do you get?

Includes 10,000 contacts with the possibility of increasing, which for companies with databases of this size is usually cheaper than a Professional license. Qualification of prospects with possible actions to take, more detailed reports of contacts, events and companies.