All of your team's hard work won't matter if the product you create has no value to anyone.
For this reason, it is crucial to conduct a detailed user research analysis of your target audience but also of your current customers (if you have any).
Who are they? What are their needs? How can you 11-digit phone number format philippines improve your product and website to attract as many potential customers as possible?
These are some of the questions seasoned marketers ponder.
To answer these questions quickly and easily, you need to use certain tools and study the best methods to collect valuable feedback from your users on a daily basis.
Comprehensive user research is a necessary strategy to improve user experience and, by extension, your business.
So, let’s go through this guide and find out what UX (user experience) research is, its purpose, what are the basic and broader types of UX research methods, what are the usability testing tools you can use, and how you can create the strategy that perfectly fits your business goals.
An introduction to UX research
UX research is the process of examining and collecting relevant data provided by consumers based on their realistic opinions and experiences during or after using a particular product that is currently being worked on.
This involves several techniques and methods, which we will discuss in detail in the following sections.
What is the purpose of UX research?
UX research should be the foundation of any subsequent efforts related to a product, its design, presentation, and of course, its functionality during real-life activities.
When creating a product, the most important thing is to adapt it so that it presents a solution to the problems of your potential customers.
Business performance analysis with graphs.
“Forester Research shows that, on average, every dollar invested in UX generates $100 in return. That’s an ROI of an astonishing 9,900 percent.” – Good User Experience Is Good Business, Andrew Kucheriavy, Forbes 2015
As creators, we cannot be objective enough and therefore we need feedback from people who will actually use our product/service.