Google docs clearly state that:

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In May, Rand Fishkin, a renowned SEO expert and founder of SparkToro, gained access to Google’s search API documentation that had been mistakenly posted on the public GitHub platform. Fishkin later shared his findings in a blog post, and Google confirmed the authenticity of the documents.

The leak of information about the website ranking algorithm confirmed much of what SEO experts had long suspected, despite the company's official statements.



Link building remains one of the most important ranking factors.
The authority of a site is a key criterion for determining its position in search results.
Navboost, Google's system for tracking user interaction with content, plays oman consumer email list a significant role in ranking.
Data from your Chrome browser is used to improve search results.
Content quality and user experience remain priorities.
However, Google urges not to jump to conclusions based on this data. So what advice do marketers have? Follow time-tested SEO practices and the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles that I often talk about on my blog.

Rand Fishkin believes that regardless of the details of Google's algorithm, building a strong brand that is recognizable outside of search engines is the key to long-term success in SEO.

Read also: Google EEAT: keys to increasing ranking and trust in the eyes of the search engine