Branding and customer loyalty;

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Key topics include:


Business development in the context of macroeconomics;
A strategic approach to creating new market opportunities.
7. Jim Collins, Bill Lazier – “More than Business 2.0”
Jim Collins, a renowned business consultant and researcher, in collaboration with business school professor Bill Lazier, created the book "More Than Business 2.0 . "

Jim Collins, Bill Lazier – “More than Business 2.0”

Unlike classic marketing books, this edition focuses on the functioning of new zealand consumer email list large companies and the management processes within them. The book is useful for marketers, as it provides insight into the ways in which world leaders have achieved success and the practices that have helped them gain a foothold in the market.

8. Oleksandra Fidkevych – “How to stuff a viper with lard. A recipe for creating a business based on creativity”
Oleksandra Fidkevych is a business consultant and project manager who worked as a managing partner for the Yevhen Klopotenko brand for seven years. It was this experience that became the basis for writing a book about how to build a successful business based on creativity and cooking in Ukraine.

Oleksandra Fidkevych "How to stuff a viper with lard. A recipe for creating a business based on creativity"

Although "How to Stuff a Viper with Lard" is not included in the world rankings, it is a valuable resource for Ukrainian entrepreneurs, especially those developing business and marketing strategies in the local market. The book's main topics include: