TikTok has already become a must-have for brands

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Audio content allows audiences to consume information without having to constantly look at the screen. People can listen to audio while doing other things, such as working or walking. Therefore, this trend has great prospects. To start, you can experiment with voice stories on Instagram or join audio rooms on Facebook or X (Twitter).

Creator economy
The Creator Economy is a new phase of influencer marketing, where content iran consumer email list creators come to the fore. Now every social media user has the opportunity to create content without spending a lot on equipment and professional training. This has become the basis of a new trend - user-generated content (UGC).

Creator economy

Research

UGC, or user-generated content, has huge potential for brands, as 81% of this content converts more than traditional advertising. It feels real, alive, and trustworthy. Brands can partner with creators to create UGC or incentivize their audience to create content through appreciation and active engagement.

TikTok
The audience on the platform is growing and getting older. TikTok is not only about jokes and dancing, it offers a lot of educational and instructive content. Organic growth is still possible here thanks to algorithms, so creating creative videos can bring great results for your brand.