If we use one sentence to summarize Baidu's artificial intelligence, it should be "the smarter, the more efficient". The development of artificial intelligence has, to a certain extent, narrowed the gap in business efficiency between large, medium and small enterprises. With the popularization of artificial intelligence, enterprises do not need to invest too much, cumbersome, and low-level manpower, but only need to focus on creating better ideas and better products.
5. New integrated delivery strategies for performance-based advertisers in 2017 (search, information flow, DSP)
Jiuzhilan CTO & Partner Fu Qiang: What I am going to share with you today is my experience with commercial products in 2017.
2016 was a year of explosive growth in information flow, and israel phone number data performance-based advertisers had more choices. At the same time, search engines encountered challenges but continued to grow steadily; traditional DSPs were not very popular.
The media will be caught up in a war of information flows; advertisers will have more diverse choices; and agencies will also face certain opportunities and challenges at the service level.
Search engine trends in 2017: Search engines are still evergreen, and new players are likely to join the mobile search market; after a brief taste of information flow advertising, a large number of performance advertisers still rely heavily on search engines;
DSP trends in 2017: The phenomenon of low quality of medium and long-tail media traffic on PC will continue; it is a trend for advertisers to build their own DMPs.
Suggestions for integrated delivery for performance advertisers: grasp the trend and optimize the three channels of feed flow, SEM and DSP; integrated marketing requires data support; advertisers need to establish management handles/assessment mechanisms; return to the essence of "marketing moments", that is, the consumer decision-making path.