Marketing strategies and solutions in the cookieless era

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Disabling third-party cookies creates challenges for advertisers and corporate marketing. However, we can deploy in advance to understand the value of sharing and the corresponding strategies to welcome the coming cookie- free era.



Solution 1: Shift from big data marketing to consumer journey insights
As consumers' shopping patterns change, brands should pay attention gambling data taiwan phone number to online channels, especially in the discovery and evaluation stages, as consumers are more inclined to use online searches. Brands should seize this change and obtain consumer behavior data from first-party data through brand websites, APPs , CRM, Social CRM, etc., to maintain in-depth insights into consumers.