A video about a product keeps the user's attention on the page. With the help of a video, it is easy to show the size, appearance, and use of a product. It is easier to convey emotions in a video. A video increases the conversion rate of a card.
It is widely believed that a video on the malta telegram number database market should be professionally filmed and edited. We believe that this is not the case. Even a phone can film the process of assembling a rack or sprouting microgreens, and this video will be in demand.
For example, on YouTube, simple videos like "How to lay laminate" or "How to use an irrigator" get hundreds of thousands and millions of views. People in such videos do not look at the form, they care about the content.
Sometimes it’s easier to shoot a conversion video for a marketplace than to mess around with setting up lighting, taking product photos, and processing images.
Let's list other commercial factors of card ranking that can be influenced by the seller and optimizer:
Discounts . Marketplaces encourage discounts. Most marketplaces have almost no products without discounts at the top. As a rule, the recommended discount size is from 15 to 50%. If the discount is larger, the platform may consider this an attempt to manipulate the search results. In practice, WB and Ozon often have very high discounts with a rather high cost of goods in rubles, that is, the original price was artificially inflated.
Catalog quality . It is very difficult for suppliers with an assortment of less than 10 items to earn a good rating and reach the top positions in the search results. But inflating the catalog is also unprofitable. Products that do not sell drag the supplier's rating down. It is advisable to work only with flagships and form the most profitable product matrix. The completeness of the size grid is important. If 1-2 sizes fall out of the row, the card goes down.