Digital Marketing Trends, 2023

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Forget business as usual. In 2023, marketers will have to figure out the new rules of engagement that will come with the most innovative technologies and platforms.

As marketers, we are constantly trying to discover new ways to build connections and build followers for our brands through the power of emerging digital technologies.

Branding opportunities are everywhere, whether through collaborations with influencers , developing a strategy for the metaverse, or taking advantage of the NFT craze.

Now, how do we do this in a meaningful way and avoid the pitfalls of what is attractive but unproven?

We’ve combed through our data and crunched the numbers. This report will give you a clear picture of where the world of digital marketing is headed, how leading brands are paving the way, and what your brand can do to take advantage.

While some of these trends have been around in one form afghanistan whatsapp lead another for a while, none of them have been as strong as they are today and will be in 2023.

We’ve been talking about influencer marketing , community growth, and augmented reality for years. But just as today’s internet is very different from the modem internet of the 90s, these trends are reaching their peak and we’re seeing new currents emerging within them.

Let's get to it.

Trend 1: Thin content actually works
As marketers, we need to do more with less – be creative and resourceful.


As lockdowns took over the world, even getting a small team together to create professional content was impossible for brands.

The trend that has emerged from the ashes of high-production value video content has been its opposite twin: raw, unpolished content. Since then, the internet has only grown and brands continue to push the boundaries.

This is especially evident on social media, as you'll see in the getting started section.

But some brands have gone a step further and used very simple and, presumably, low-cost production methods in places you would never expect.

For example, the most mentioned ad from the 2022 Super Bowl was from Coinbase . The ad was a simple QR code bouncing around the screen, but it generated over 79,000 online mentions during the game.

Raw content isn't going away. In fact, it seems we haven't even reached the peak of its popularity yet. And with marketing budgets shrinking in the face of economic hardship, this could be a good thing for cash-strapped content teams.

It's something bold B2C brands can revel in, but the trend raises serious questions for companies that value a polished aesthetic or are worried about losing their reputation.

First steps
Unsurprisingly, the platform where low-brow content has thrived the most has been TikTok .

Here are three accounts from three very different sectors that are attracting a lot of attention with their undeveloped but highly entertaining content.

Pleasing creates curiosity
Founded by Harry Styles, it was clear that this nail polish brand was going to be a hit on social media. In recent TikToks , the brand has created surreal narratives with its collectible glass nail polish bottles. And viewers have been well satisfied.

Mailchimp paves the way for B2B brands
While they may not be raking in huge numbers with each video, Mailchimp’s relatively new TikTok account proves there’s room for B2B on the platform, too. It seems marketing gimmicks and humor are the way to go.

Duolingo 's mascot takes over TikTok
Duo, the iconic owl, has amassed quite the following on TikTok, and for good reason. His dance routines , Halloween costumes, and office antics are all hilarious and a great way to remind you to do your daily language lesson.

Tips for marketing experts
Thin content is not bad content. This approach allows social media managers to quickly capitalize on trends to drive high engagement while showcasing the company’s culture and sense of humor, which is great for attracting new employees.
B2B brands and agencies shouldn’t feel left out. While it’s tempting to think that this type of content is only for “fun” and consumer-oriented brands, there’s certainly room to explore. A good place to start might be “behind the scenes” or “day in the life” type content. Thinking about the pain points you’re trying to solve can also help generate some ideas.
Let your imagination run wild. Inspiration can strike anywhere, and this low-key approach to content allows marketers to work without restrictions. Using assets and products you already have, such as a pet or nail polish bottles, there are no limits to how you can bring them to life. Just make sure your boss is on board with what you're planning before posting anything too outlandish.