Gather data So what is the

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If you're not familiar with the Help Hub, this is where we house all of our how-to guides, tips and tricks, workflows, and troubleshooting guides for the Moz tools. I do encourage you to check it out if you have some time later or if you have questions about the tools. A key part of maintaining the Help Hub includes gathering, monitoring, and implementing customer feedback, and this is a crucial component for us. Why is that? Well, because we want to be sure that we're providing quality, helpful content to our customers.


In addition, this process allows our customers to find answers to usa business email list their questions quickly and easily at any time. It does take some of the lift of our Help team as well by reducing the number of tickets that they receive asking these very questions. So I'm going to go ahead and take you through the process that we use to implement customer feedback, in hopes that you can take it and apply it to your own content creation and maintenance strategies.



first step? Well, first, we gather data, because we don't know what feedback people have if we don't ask for it, right? So if you are familiar with the Moz Help Hub, you may have seen our surveys that are at the bottom of all of our articles. Here, we ask if the article was helpful, and we do this with a series of emojis that indicate if it met their needs or not.