The potential and evolution of futuristic marketing tools

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Digital signage refers to the electronic billboards seen in stores, stations, commercial facilities, etc. , and is a modern marketing tool that can display information and advertisements in real time. However, it goes beyond simple display advertising; with the evolution of the latest technology, its possibilities are expanding even further. In this article, we will introduce the future of digital signage and examples of its use.
table of contents

What is digital signage?
Historical background and technological evolution
Digital signage market size
Changes in consumer behavior due to the band database introduction of digital signage
Applying digital signage to marketing
Real-time promotions and campaigns
Content personalization and targeting
Digital signage implementation success stories
Success story 1: McDonald's
Success story 2: Shopping mall case study
Technological evolution and future prospects of digital signage
Utilizing AI and data analytics
The spread of high-speed communications through 5G
AR and VR integration

What is Digital Signage?
Digital signage is an electronic bulletin board system that uses LCD displays or LED screens to display advertisements and information . Depending on the location of the digital signage and its interactive features, it is possible to deliver a direct and effective message to the target audience. It is used in various places such as commercial facilities, stores, and public transportation, and its range is expanding day by day.

Historical background and technological evolution
Digital signage is said to have started with indoor LED displays in the 1980s, which were simply systems for displaying information. However, with the evolution of technology, it has now evolved into an advanced system connected to the Internet. By combining it with cloud technology, AI, and IoT, it is being used as a more advanced marketing tool .