Conduct a competitor analysis

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Once you have decided on the evaluation points for your competitive analysis, the next step is to actually analyze competing sites. By understanding the situation through analyzing not only your own site but also competing sites, you can see areas that your site can target and points where you should strengthen your SEO measures.

What are your competitors?
When we think of competing sites, we tend to think of only sites of companies in the same industry, but when it comes to SEO, it can sometimes be necessary to take a different approach.

Sites that rank highly for your company's target keywords are your SEO competitors. These competitors may be in different industries or business formats.



When a beauty salon in Shibuya Ward, Tokyo conducts mexico mobile phone numbers database a competitive analysis to improve its SEO, it is not necessarily limited to beauty salons in the same Shibuya Ward. Major portal sites that rank highly for many beauty salon-related keywords may be competitors.

When conducting a competitor analysis for SEO purposes, focus on sites that are competitors to your own SEO strategy .

How to find competitors from a user perspective
First, search for the keywords for which your company is aiming to rank highly, and then put yourself in the user's shoes and check each of the sites that appear at the top of the search results .

These are sites that are likely to be worth conducting a competitor analysis on. We will check not only the top-ranking pages, but the entire website that contains them to perform a competitor analysis.



If a website is useful to users, with many pages that have been SEO-optimized for related keywords in addition to pages that rank highly in searches, it is likely to be a competing site that can be used as reference for your company.

As you conduct your competitive analysis, make a list of these competing sites.

How to use tools to find competitors
It is useful to use SEO analysis tools to research your competitors.

For example, with Ahrefs, which we use , you can get a variety of data just by entering the URL of the website you want to analyze competitors for and the keywords you want to research.



With "Site Explorer," you can easily see a variety of data about the website you want to analyze, such as how much organic traffic the site receives, which keywords are displayed in what position, which pages are contributing to attracting visitors, and how many inbound links the site has .

The "Content Gap" feature automatically extracts sites that compete with the SEO of a specified website, making it easy to find competing sites .

"Keywords Explorer" allows you to search for keywords to identify related keywords, understand the search volume of each keyword and the difficulty of ranking highly, and also investigate competing pages that are ranking highly for each keyword.



If you are focusing on SEO in-house, using a competitive analysis tool like this will make it easy to analyze competing sites.