What is a media split?
Media split is a strategy for distributing advertising budgets across different channels and formats to achieve maximum efficiency.
There are many promotion channels:
SEO — website promotion in the search network el salvador telegram number database with the aim of increasing organic traffic to the website. This is not only a contribution to better ranking in Google, but also an improvement of the website characteristics for user convenience.
Search Ads are ads that appear in response to user queries on search engines (e.g. Google). The goal is to attract people who are actively searching for a specific product or service. The format is text ads that appear above or below organic search results. The feature is a focus on a high level of intent (e.g. the user is already interested and looking for something specific).
Display Ads are ads that appear on partner sites, apps, or videos on media networks like Google Display Network. The goal is to increase brand awareness and reach new audiences. Format: banners, graphics, videos, or interactive ads. Feature: focus on reaching a wider audience, usually less targeted.
Targeted Ads are ads that are configured to show to a specific audience based on demographic, behavioral, or other characteristics. The goal is to reach the most relevant audience. Format: various types of ads (search, media, social, etc.). Feature: targeting by interests, geography, search history, online actions, etc.
Email marketing is sending out promotional offers via email, as well as via Viber, Telegram, SMS. Mailings help retain regular customers and stimulate repeat purchases.
SEO promotion in GoogleAndin social networks
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