As with title tags, you should avoid

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You can quickly audit your title tags with Site Audit , under the " Issues " tab. Look for "Title Tags".

Title tag issues in Site Audit
Click " Learn More " to learn more about each issue and get tips for fixing them.

28. Find and Fix Duplicate or Missing Meta Descriptions
Meta descriptions are not a direct ranking factor. But they help people understand what your page is about.

Example of a meta description for a Semrush blog article
They encourage people to click through to your site instead of gambling data china someone else's. They can have a positive or negative effect on your organic click-through rate (CTR).


Duplicate meta descriptions
Long meta descriptions
Missing meta descriptions
You can audit your meta descriptions tags in Site Audit , under the " Issues " tab . Search for "meta descriptions".

Meta Description Issues in Site Audit
Note : Google rewrites meta descriptions over 70% of the time to better match search intent. However, you should always write a meta description that encourages users to learn more.

29. Find and Fix Multiple H1 Tags
An H1 tag is an HTML heading used to indicate the main topic of a web page. There should only be one per page.