What problems does my product help solve?

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Who are my existing and potential customers, and what are their goals?
Who are my main competitors and how do they market their brands?
What is the unique value of my brand?
What makes it a better choice than my competitors?
Use this information to shape the key pillars of your brand story.

A brand story is a summary of your company’s history, mission, purpose, and values. It can help you choose the right direction in your content marketing strategy by identifying the right messages and topics to convey with your content.

Focus on the following:

The hero of your story (your customer), their goals and challenges.
Your brand personality
Your brand purpose and key values
How your product and content can help reinforce home owner data all of the above and empower your hero.
Use this free brand storytelling template to complete this step and document your efforts. This step can be especially beneficial for SMBs and startups who can leverage their unique background and identity.

3. Content Marketing Mission Statement and Value Proposition for Owned Media
To establish your brand as a credible content publisher, define the value proposition for your owned media. This will help you find a point of differentiation in your content strategy and be more competitive. To do this, answer the following questions:

What unique value do you bring to your audience with your content?
How do you stand out from other content creators?
Why should readers choose to follow your content channels?
Another important element to include in your strategy is your content marketing mission statement. It should summarize why you create content and provide information about who can benefit from it.