Know who you are not trying to target

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For example, you can include parameters that describe the products you sell, such as their name, category, and price.

You need metrics to fully understand your event data.

Let's look at a basic example to see how Google Analytics 4 events and event parameters work together: the page_view event.

The page_view event logs data every time a page loads, but it employment data needs a specific event parameter to collect all the information we need.
elements of a content marketing strategy
1. Audience personas
You can’t truly tell your brand story if you don’t know who you’re telling it to. That’s why the first step is to identify the audience you’re trying to target with your content. There are a few ways to do this:

Survey your existing customers
Research industry trends
Keep a close eye on who your competitors are targeting
Once you have your audience in mind, you can use our free Persona tool to write it down.

You need to be able to clearly and succinctly communicate who your audience is to all stakeholders and anyone involved in brand communications.

2. Positioning your brand and your story
A clearly defined brand and product positioning will help you deliver a consistent experience to your audience and build the right image across all your content marketing channels.

These questions will help you think about your market positioning.