Business monitoring

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AI analytics can analyze data in news articles, luxembourg b2b leads forums like Reddit and social conversations simultaneously, on both your brand and competitors. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services.

In Sprout, you can also track competitor performance on different channels. For example, you can analyze your competitors on Facebook by getting in-depth metrics on KPIs such as public engagement average, fans average, audience growth and other metrics.

A screenshot showing Sprout Social's Facebook Competitors Report where you can view key metrics of your profiles compared to your competitor average.
AI analytics tools offer varying degrees of details and insights. That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience. You’ll also need to consider if the AI tool will seamlessly integrate into your existing IT infrastructure and workflows, and whether it will fulfill your scaling needs.

Here’s a list of industry-leading AI analytics tools that can provide you with the kind of insights you need to grow your business.

1. Sprout Social
Sprout Social is an all-in-one social media management solution that uses AI analytics for social media management, marketing, customer care and competitive intelligence. It also integrates with a variety of digital data sources including review sites like Reddit, CRMs like Salesforce and business intelligence tools like Tableau.

Our powerful social listening tool analyzes more than 600 million messages a day, identifying key topics to give you targeted insights. Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy.