Traffic from business keywords typically

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By supporting information gathering, businesses can demonstrate their capabilities and increase the likelihood that visitors will seek them out when looking to make a purchase. Search Example: "Baking Chocolate Cake" 2. Commercial Intent For keywords with commercial intent, visitors are considering their options and comparing products or services from various competing businesses.


Examples of keywords with commercial intent include greece phone number library product or service-focused keywords (e.g.e.g. booth, smartphone, plumber) Investigative or comparative phrases (e.g. best budget cars, Apple vs Samsung, “reviews”, “alternatives”) Local business keywords (e.g. butchers near me, butchers near me Electrician) have a higher conversion rate than informational keywords because at this stage the visitor decides which business they want to buy from (or at least narrows down their choices) and which product or service that best suits their requirements.


Example search: “Best affordable smartphones of 2023” 3. Transaction intent When searching for keywords with transaction intent, visitors have typically done research and want to make a purchase immediately or soon. Searches often include brand or product names, as well as signals that the visitor intends to complete a transaction.