Imagine you are testing a subscription form on a store website

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At this time, another department launched an advertising campaign to promote a certain product in the catalog, and many users came to the site. They want to buy now and are not interested in subscribing at all, so they can distort the results of the experiment.

The control sample will show whether the A/B test participants were distributed evenly korea email list across groups and whether the advertising campaign affected the results.but whether the A/B test participants were distributed into groups, and whether the advertising campaign influenced its results.

External factors did not affect the result, and the data can be trusted if the indicators of groups A and A do not differ. If they do, the numbers are distorted, which means that you should not make a decision based on the test.at, and the data can be trusted if the indicators of groups A and A do not differ. If they do, the figures are distorted, which means that you should not make a decision based on the test.whether they differ - the numbers are distorted, which means you shouldn’t make a decision based on the test.