Create a report and share it with colleagues

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Share the results of the A/B test with your colleagues — it will help them understand user behavior, even if, at first glance, the hypothesis is not relevant to their tasks. You can share the results in the form of a presentation for the team.

It makes sense to store reports in a way that all employees of your company japan email list can easily find them. For example, in Confluence or another system where you can create a single company knowledge base. This will help save time and resources of the team and avoid repeated A/B tests.

What can replace A/B testing?

Sometimes it is easier to test a hypothesis using other methods. Let's look at what these methods are and in what situations they can replace an A/B test.


Methods that can replace A/B testing


Usability testing. This method checks how convenient the interface is for users.