Follow up email featuring reviews of their new product - casper. Cat footwear subject line: meet sprint: the athletic alloy toe sneaker cat footwear celebrating their customers and introducing a new product designed specifically for them. Cat footwear knows exactly who their target audience is and whom they’re designing their shoes for. They also make sure to get this across through their emails. Although the design of this product announcement email is simple, it makes an impact.
Here’s what works well: the hero gambling data china image shows both the product and the intended user the headline and copy preceding the cta show great appreciation for the target audience “workers who keep our world moving” the highly visible cta that comes right after the short copy single column layout that looks and works great on mobile devices huckberry subject line: round out the wfh uniform huckberry promoting their new work from home shorts, featuring their co-founder's quote.
Huckberry promoting their new work from home shorts, featuring their co-founder's quote. You could say this email came in rather late (it was sent on july ), but since it’s only recently started getting warmer and we’re still working remotely – I think this product announcement is very relevant. While relevancy is important if you want to market a new product successfully, it’s not what I like the most in this email.