(1) Your Business
(2) a trusted 3rd party
(3) their database.
Your trusted third party generally refers you clients as long as you take care of them and communicate regularly.
The third party may get a referral fee or mutual referrals or discounts to your own products or services.
While we all know it’s the quality of the trusted 3rd party that makes all the difference, how do we find these people and what do they look like?
Identifying Possible Strategic Alliances and Joint Venture Relationships
Ok, have you ever sat down and done a timeline of your clients? Who do they deal with before, during and after your own services?
Eg, A cabinet maker. They get a lot of renovation work for new bathrooms and kitchens in old homes. If they were getting 1 room done or 1 job done, is it likely they may require additional services in the future? Who else would a home owner need to complete a renovation?
Maybe they need a tiler for the bathroom? Maybe they need a carpet layer? Maybe they need a plumber for the kitchen or bathroom? Maybe they need an electrician for new sockets or lights?
Maybe they need a painter once the job has been done?
All these people fit into the qualities we already know we need and have discussed before
(1) they are non competitive and