In 2025, trends are all about balancing creativity and functionality, with a clear focus on user experience and conversion. Here we look at 3 major trends and 3 anti-trends that are on the way out.
Top trends in web design 2025
1. Impactful, but controlled, visual experiences
Visually intense design is still relevant, but in 2025 the at&t email list focus will be on using it sparingly to enhance the user experience without overwhelming them. Animations and visual effects are effective when:
They are subtly integrated with white space and good hierarchy.
They support the product narrative , especially in sectors such as technology and fashion.
Examples like Pay with Peppermint and Heavn Lamp show how visual effects and microinteractions can enhance the browsing experience, as long as clarity and speed are not sacrificed.
2. Bento Grids
Bento grids remain popular in 2025, with a focus on displaying diverse content in an organized and visually appealing manner. These grids allow for:
Combine images, text and graphics to guide the user.
Incorporate microinteractions to improve navigation.
Prominent examples include Lovi and PasteApp , where grids are balanced between visual content and plain text, avoiding visual clutter.
3. Conversion-focused design
The most important trend of 2025 is a design that prioritizes converting visitors into customers. This includes:
Optimized traditional structures: clear headlines, direct messages and prominent calls to action (CTAs).
Eliminate distractions and prioritize functionality over visual excess.
Examples like PhotoAI and Buffer show how simple, fast, problem-focused design drives better results.
Anti-Trends in Web Design for 2025
1. Brutalism and Neobrutalism
Although it had its moment, the brutalist style is dying out. Its raw, disruptive aesthetic fails to convey professionalism or confidence in most cases. Except for specific niches like creative applications, brutalism has no place on sites that seek to attract mainstream customers.
2. Cognitive overload
The era of websites with excessive animations, fluid scrolls and purposeless decorations is coming to an end. This type of design may be visually appealing, but it generates frustration in users and reduces conversions. Examples like Motchi show how too much interactivity can make a site more of a spectacle than a functional tool.