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Yes, This Emotion Can Be Positive, Such As Joy, Excitement, Expectation Or Pride. However, Many Successful Campaigns Also Tap Into Fear, Anger, Or Envy. If An Emotion Can Potentially Be Strong Enough To Influence Decision-making, You Can Trust That It Has Been The Focus Of Your Company's Emotional Marketing Strategy. A Brand At Some Point. Why Is Emotional Marketing So Effective? Human Emotions Are Not Just Powerful.

They Tend To Linger Long After They Are Felt, And Can Make venezuela business email database Left Unaddressed. This Is Especially The Case With Negative Emotions. Acting On An Emotion Is One Way To Achieve This, Which Is Exactly Why Emotional Ads Show A % Increase In Sales Compared To Standard Ads. Here Are A Few More Factors That Make Emotional Marketing Especially Effective.

It Helps Your Audience Remember You Have You Ever Noticed How Some Of Your Clearest Memories Are Of Experiences That Inspired Powerful Emotions? They Might Be Happy Memories, Sure, But Chances Are You Remember Something That Made You Especially Angry, Afraid Or Anxious. Emotion Has A Powerful Connection To Memory, So Events, Experiences, And Even Advertisements That Have An Emotional Impact Tend To Stick With People.