How users perceive advertising and organics

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Time of action and cost of the buyer
The context of its action is clear and simple. Invested money - got clients, stopped investing - no clients. SEO takes a long time, but systematically accelerates and brings clients gradually, but the further, the more clients there are and at the same time they are much cheaper.



Advantages of promotion channels

Trust
The psychology of users is such that most of hong kong telegram database them trust organic search results more than paid advertising, and ignore paid places in search results. However, the conversion rate from advertisements is higher if they are set up correctly.





Risks
There can never be 100% guarantees in SEO, if only because search algorithms change from time to time.

Contextual advertising is more reliable, but it does not necessarily start paying off right away. Many factors push a person to make a purchase decision. Conversion is a rather capricious thing. You need to understand how much each application will cost you, taking into account the cost per click and the price of your product or service. If the cost per click is high, but you recoup your expenses and make a profit from each application, in this case it makes sense to launch contextual advertising. However, if each of your sales does not recoup your costs, then it will be very difficult to generate profit using context at first.

What should you choose?
This question is not entirely correct, since each of these channels is good for certain tasks, but not suitable for others.