What is social commerce?

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Social Commerce FAQs

Social commerce is the buying and selling of goods or services directly within a social media platform. That means customers can make purchases without ever leaving their preferred social media app.

What is an example of social commerce?

An example of social commerce is adding product tags to canada b2b leads its Instagram posts. People can click on those tags to find out more about the product and make a purchase.

Is social commerce the same as social media marketing?

No. Social media marketing involves promoting your brand and products through social media platforms. Meanwhile, social commerce involves making sales directly within social media. So while social commerce may benefit from social media marketing, the two are entirely different.


Social media involves the ultimate balancing act of the creative and the analytical. But if creativity is the intriguing icing on the cake, social media metrics are the essential ingredients to bringing the final dish to life.

There’s no one “magic” metric to measure. Marketers must depend on a healthy blend of multiple metrics to illustrate how social media impacts the entire business. And the social media metrics that will be crucial to your strategy and reporting will depend on your brand, business goals and strategy.