How a vendor can organize training for their product: seven tips

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The market suddenly opened up to a huge number of Russian software and technical products. But many companies were surprised to find that there were no more new users, and the rare customers were not very happy because they did not use the product as they should. Well-established production, marketing and sales are not enough to become a full-fledged vendor.

Creating a comprehensive system of training for your own products will help solve the problems. Dmitry Izmestyev, Head of Software Products at LANIT, tells us where to start and what points should be taken into account on this difficult path.

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Many Russian vendors have grown to the point of france telegram database creating a partner network. In this case, you as a developer company are engaged exclusively in product development, but you delegate sales and all related services (implementation of the solution, setup, technical support) to partners.

However, this is where the sharp reef appears out of the water, on which most strategies are destroyed. The fact is that employees of third-party companies do not know the product at the proper level. Often, all they have is a large number of presentations or a hastily recorded webinar. As a result, they are not able to present the solution well and train the clients' employees on how to use it, demonstrating all the features that you, as developers, are so proud of. Sales stagnate, clients are dissatisfied, and therefore profits flow to competitors.



What to consider when organizing training for your own products
1. Invite andragogy experts
Even if a Russian vendor decides to develop courses, the educational materials are prepared by technical specialists. They are well versed in the product, but are not familiar with effective methods of teaching adults. The result is that the information is not absorbed or quickly forgotten. Don't believe me? Let's play a short game.

You have 60 seconds to memorize a sequence of 17 numbers.

Now cover the numbers with your hand. And in the next 30 seconds try to reproduce these numbers from memory in the same order.