Tips for Social Media Analysis

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Social media is one of those few phenomena that do not require much introduction. Everyone by now seems to have their own social media profile or a persona, which at times can be totally different from a real character of the person in question. Nevertheless, the way we write, argue, communicate, share content on social media more or less define us as individuals.

It can be argued that social media increases our vulnerability to advertisements, fake news, identity theft, deprives us of personal communication, or can become a time waster if used recklessly; however, when well-handled, it can turn into an indispensable tool for networking, recruiting, and connecting with like-minded people within communities.

We’ve already conferred the benefits and risks of using social media when hiring, so we hong kong phone number resource assume that you’re completely aware of the legal implications that can ensue from perusing social media profiles or obtaining private information. In this article, however, we’ll share a few tips on how to brush over a candidate’s social media to assess their suitability for a position without getting in legal trouble or discriminating against any particular group.

But before we delve into the practical advice on how to scan social media profiles and what to look for, let’s look closer at the current state of the recruitment market. According to Recruiter Nation Study 2018, LinkedIn, unsurprisingly, is the most-used channel for recruitment efforts -- 77% of respondents use LinkedIn as opposed to 63% of recruiters using Facebook and 25% for Instagram.