Everyone wants an email marketing solution that meets all their needs. Vertical Response is a top choice among its customer base, but why is that? Most people find it lacking in features such as basic segmentation and few email scheduling options.
While the annual pricing is great, it offers more options than vertical responsive alternatives. Now, you don’t have to figure all of this out on your own. We’ve compiled a list of the top email marketing platforms. Just read it and make your decision that much more accessible.
1. Sender
Sender is one of the most affordable email marketing tools on the market. Don't be fooled by the price tag - it has tons of great features, including email and SMS automation, drag-and-drop email layout builder, popups and forms, and much more!
Characteristics
Email and SMS campaigns, marketing automation mobile number lookup philippines workflows, pre-designed templates and design builder, easy-to-use popups and forms, smart segmentation and personalization – everything you need for successful email and SMS marketing. Don’t forget about analytics with detailed reports and a heatmap.
Automated lead nurturing with email and SMS marketing workflows.
Advanced segmentation and personalization.
Cons:
No landing page builder.
No lifetime value metric.
Prices
There is a free forever plan available for up to 2500 subscribers and all features. Paid plans start at $8.
2 Mailjet
Mailjet is considered a mid-market solution because it offers enough functionality to make it viable. However, it doesn’t really stand out from the rest. Still, when considering Vertical Response alternatives, it has more features and suitable pricing plans.
Welcome
Characteristics
Features included with Mailjet include email marketing and developer APIs. There is a handy email builder that creates responsive emails in just a few clicks.
MailJet Features
Analytics are also included, so you can determine how well your campaign is performing. Plus, there are ways to optimize your performance from actionable features.
Pros:
Useful guide for configuration
Transactional Email Templates
Collaborative email editing
Cons:
Few segmentation options
Limited functionality for auto-replies
Prices
Mailjet Pricing
Pricing is based on how many emails you want to send per month. For those with just 6,000 emails, it's always free. You get unlimited contacts, advanced statistics, and an email editor.
The Basic plan costs $9.65 per month for 30,000 emails with no daily sending limit. With it, you get to remove the Mailjet logo and get online support.
Next up, you have Premium, which costs $20.95 per month for 30,000 emails. You get all the basic features, but there's also segmentation, multi-user collaboration, A/B testing, and marketing automation.
Finally, Enterprise is available and customized to meet your needs. You get all the features available, including help with deliverability, an SLA, and migration services.
Who is this for?
Mailjet is one of those email marketing solutions that can work for anyone without having to step on the toes of other products. It doesn’t offer the advanced functionality that experienced marketers need, but small businesses may find the price tag daunting. Still, the free plan is suitable for those just starting out.