In addition, after the character profile has been drawn up, you can create exclusive graphic content that may be of interest to that segment. You can also compare whether the character profile you created meets the advertising target, although sometimes the number of people in the group you want to create is not enough. The response from the conference was to put CPM (cost per thousand impressions) and number of impressions, but the ideal situation is that although the CPM is high, the CTR (link click rate) is also high, and the conversion effect can still be expected!
Writer name: Jay Lin
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If you are looking for ways to increase brand trust and sales, you must try influencer marketing. This is one of the most popular online marketing methods in recent times. The actual results are indeed very good, and may even exceed expectations. harvest. (Although internet celebrity is the most common title, below I will use creators to collectively refer to artists, KOLs, internet celebrities, internet beauties...)
Creators become influencers because they build trust and relationships with belarus phone number data the masses, and the content they create is more worthy of trust and attention. Therefore, combining this with the power of LINE advertising often results in greater advertising effectiveness.
So, how to work with creators to improve the efficiency of LINE advertising? Below I will share 4 suggestions and practices.
1. Find the right creator
You can directly search for specific topic tags in LINE VOOM, such as sports, food, skin care... and other tags to find relevant creators. This method is also applicable to other social platforms.
VOOM searches for specific hashtags
In addition, I will also use the influencer matching platform for contract distribution, which can quickly filter based on category, location or number of fans, and even view the creator's statistics.
If you plan to collaborate with multiple creators at once, you may wish to consider this outsourcing method. The following two matchmaking platforms are what I recommend.