What order data can be obtained?

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Using UTM tags, Ozon can collect two types of data from external sources.

Information about direct orders. These are conversions that occurred during one session after clicking on an advertising link. This means that the user came to the site, hungary telegram number database made an order and left or stopped being active (then the session will be automatically terminated after some time). It is important to clarify that a direct order is considered not only the purchase of the product to which the link led, but also any other product from the seller's store.

This situation may look like this: the user clicked on the ad, the promoted product did not suit him, but he found the desired item in the assortment and bought it. This conversion will be reflected in the statistics as a direct order.

Purchase data within the attribution window. These are all conversions that users made within 30 days of clicking on a link with a UTM tag in an ad on an external resource.

In case of external promotion, statistics in Ozon are collected in a different way compared to internal advertising using marketplace tools. If you advertise your products on other resources, then the last click model is used. The platform counts the conversion result in favor of the last advertising channel with which the user interacted before the purchase.