We can learn other lessons from this case, but they may or may not work for you, so test carefully.
Take your best product and service and innovate, create another one that is similar but different.
Paçoquita peanut candy is Santa Helena's flagship product. We can learn other lessons from this case, but they may or may not work for you, so test carefully.
Take your best product and service and innovate, create another one that is similar but different.
Paçoquita peanut candy is Santa Helena's flagship product. It took its consumers' favorite product and innovated. In its case, it worked!
Google wanted to improve relationships between people by creating Google Plus, but people continued to prefer Orkut. It STILL didn't work!
People are talking about your brand on the crypto email list internet, respond to all of them and respond quickly.
People are already talking about your company on the internet, whether it's good or bad. In this case, it's important to have a channel for people to go to when they want to talk to you and about you. Most of our clients use their page on Elefante Verde to respond to criticisms, comments and suggestions. Santa Helena has a team to do this via Facebook .
If you realize that a crisis is approaching, prepare yourself to turn a difficulty into something positive.
Santa Helena created an online map with all the places where its new product was available. This way, there would be no chance of consumers arriving at a location and finding the product unavailable. Another thing that Santa Helena did and that can be seen on its Facebook page is the “Treasure Hunt” campaign, transforming Paçoquita Cremosa into a kind of very rare and valuable elixir.
It took its consumers' favorite product and innovated. In its case, it worked!
Google wanted to improve relationships between people by creating Google Plus, but people continued to prefer Orkut. It STILL didn't work!
People are talking about your brand on the internet, respond to all of them and respond quickly.
People are already talking about your company on the internet, whether it's good or bad. In this case, it's important to have a channel for people to go to when they want to talk to you and about you. Most of our clients use their page on Elefante Verde to respond to criticisms, comments and suggestions. Santa Helena has a team to do this via Facebook .
If you realize that a crisis is approaching, prepare yourself to turn a difficulty into something positive.
Santa Helena created an online map with all the places where its new product was available. This way, there would be no chance of consumers arriving at a location and finding the product unavailable. Another thing that Santa Helena did and that can be seen on its Facebook page is the “Treasure Hunt” campaign, transforming Paçoquita Cremosa into a kind of very rare and valuable elixir.