Many marketers and copywriters have had to use disconnected tools and processes to publish content to a website - which leads to miscommunication and significant human error. Thanks to the HubSpot CMS, marketers are now able to create, distribute and track content from a single location.
2. Personalize every website visitors experience
As you are able to integrate the HubSpot CRM with the HubSpot CMS, you can create the best customer experience for a website visitor - from their first visit, through to every marketing, sales and service touch point. This means that instead of having to send out generic, run of the mill content to your database, you are able to track the visitor through your website, learn what products or services they are interested in, understand where they are at in the buying cycle, and tailor your remarketing content to suit the individual. This allows for a more personalized marketing message, which builds trust and ultimately improves the bottom line.
The HubSpot CMS offers a variety of france business email list templates that you can use to create a website. The templates are easy-to-use (making for a much more streamlined and efficient website design process) and are easily customizable. However, you are also able to build your designs from scratch if this is something you would prefer to do.
4. Optimize your content for mobile and search engines
HubSpot provides responsive design and this means that your content can automatically be optimized to suit every device, whether mobile or desktop. You are also able to use Search Engine Optimization tactics through the platform to help your website rank in the search results. And all of this can be done in a single place, ensuring all teams are in the loop, from designers and content writers to SEO specialists.
5. Tracking and reporting
The CMS provides unparalleled website analytics related to your content strategy. This means you are able to identify any problems that need solving. For example. You are able to see whether you require more CTA’s, landing pages or internal links on your website. This is a valuable tool as it helps you track organic traffic and potential leads - ensuring a greater customer experience which in turn, increases sales.
Bonus Benefit: The entire system is easy-to-use and ensures all your team members are able to use the tool comfortably.
The Wrap Up
The reason HubSpot offers one of the best content management systems is that the platform not only allows you to “manage” your content - it helps you optimize it to ensure the best possible results. The CMS is scalable, easy-to-use and most importantly - has the power to better your bottom line significantly.
How We Can Help
Nexa is proud to be a Diamond-tiered HubSpot Partner and this places us in the top 2% of HubSpot Partners globally. If you are interested in using the HubSpot CMS for your business, we are the team to speak to. Contact us today for all your HubSpot requirements.