Instagram is the third most used social network in Brazil with around 113.5 million users according to the We Are Social report, so check out how to build a successful Instagram profile.
In addition to this number, the network has several benefits for companies and you can connect it to Digisac and integrate your communication channels in a single place.
Another positive point of this channel is its global reach, ranking fourth among the most philippines code number used. In addition to reaching different audiences, it can be used to sell products and services.
With these tips you can improve your current profile, or build one from scratch for your company.
Test new content formats
When we tell you to test different formats, it is precisely to “filter” which types spark the interest of your target audience.
However, some types are relevant to all segments, so the most popular ones are:
Quality images
To promote products/services and if you use images from the internet, check whether they correspond to the content you want to convey.
Short videos
There are endless possibilities and they help you showcase your work, whether in the office, using your service, or sharing tips on using the product.
Don't discard any ideas, test them and see what the numbers say.
Carousel
Want to share information in a clear, objective and detailed way? Use the carousel because the more saves it has, the more people will have access to your content.
Saves, likes and comments are the metrics that the algorithm uses to define the popularity of a publication, the more yours has, the better.
Live broadcasts
There are companies that use live broadcasts to increase product sales at different times of the year, including during Christmas week.
In other words, you can inform your followers that, for example, on 12/15 there will be a live event at 7 pm with offers of up to 60% off.
Tricks for Building a Successful Instagram Profile
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