Analyze the Performance of Specific Keywords

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The evolution of correspondences and an increasingly marked intelligence of the platform, today offers us greater freedom in choosing the keys to use in the campaign. Obviously everything remains strongly tied to the available budget and the objectives of the campaigns.


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If the budget available is not high, the suggestion to segment and select a few keywords, with particular attention to correspondences and to work negatively , remains valid. In this way we waste little money and have more azerbaijan email list control over what happens in the campaign.

If, on the other hand, we have more room for movement in terms of economic energy, we can select search intents from the broader semantic field and we can work in generic correspondence .

This way we will let Google build the match between the user's search, the campaign objective and the perfect keyword to satisfy the search.

Generic correspondence and an open topic is a good strategy to adopt even for those markets that do not yet have a structured conscious demand. When volumes are low, in fact, it is good practice to both stimulate latent demand and give more breathing space to keywords.

This activity must also be built outside the Google Ads platform. In fact, the selection of search intents goes hand in hand with the study of the customer journey of the target user and the reference market.