Press releases from industrial companies tend to be quite dry, so it is vitally find owner of cell phone number free philippines important that, if we have good information, with relevant and well-argued data, we know how to distribute it correctly.
Below we explain the keys to correctly disseminating your press release :
Be selective . In other words, less is more. Think about who you want to read, and study what media outlets your Buyer Persona consumes . Reach out to those outlets and save any contacts you have of other journalists for another occasion .
Familiarity breeds affection . The relationship with journalists is something that is built little by little, so don't despair if you don't see results at first. The interesting thing is to get the direct email of the information professional in charge of the section you are addressing. General emails like [email protected] are not very useful. That is why it is very important that you do some prior work to track and detect direct emails and telephone numbers.
Personalize your messages. If you already have your media database built, there's no point in sending out generic, cold emails. Head each email you send with the name of the person you're addressing.
Provide the journalist with some background information. Take the time to write an email explaining why you are sending your press release and in what context you think it is relevant to publish it.
Keep track of your submissions. If you have already sent your press release and it hasn't been published for a few days, call the editorial office and clear up any doubts you may have. This call is very important as it will help you focus your information for future occasions.