Must have in real estate promotion: how to work with location queries in Yandex Direct
What business tasks does retargeting solve?
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2. Fuzzy differentiation of target audience
Each type of apartment has its own natural sales uae telegram database life cycle: compact ones sell faster, large ones — slower. At the same time, one-room apartments are in particular demand at the start of sales, as they are often an investment object, and spacious lots — closer to the commissioning of the building: the housing is almost ready to move in, which is especially important for family buyers who have no time to wait.
By letting this process take its course, we are on the path of losing profits due to the rapid sale of one type of housing and overstocking with another, less liquid type.
We take control of the situation. First, we carry out a clear classification of apartments: by layout type, number of rooms, utility rooms, area, and so on, grouping them by footage with a difference of up to 10 sq. m. As a result, we will have several types of one-room lots, several types of two-room lots, and so on.