What is BTL advertising?
BTL advertising encompasses all those strategies that are deployed in non-mass media, establishing a more direct connection with the target audience to whom we wish to present our products or services.
This stands out for its ability to reach specific saudi arabia mobile number list for whatsapp segments of the audience in a more personalized way, using creative tactics and more selective channels. This strategic approach focuses on building closer and more direct relationships with the target audience, contrasting with the broad reach characteristic of ATL advertising , which includes all campaigns communicated through mass media such as television, radio, cinema or print media, among others.
What are the main differences between BTL and ATL?
Below the Line advertising stands out for its precise approach to specific audiences, using non-mass channels to achieve a more personalized connection with the audience. This type of strategy is based on creativity and innovation to generate impact, taking advantage of more direct and personalized tactics.
In contrast, Above the Line advertising dives into mass channels, seeking to reach large audiences across the board. Its traditional approach relies on broader, more conventional strategies, aiming for large-scale visibility but often sacrificing the personalization that characterizes Below the Line advertising .
The choice between these two strategies depends on the specific objectives of the campaign and the type of connection you seek to establish with the target audience.