Why NPS is so important in business

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Conducting NPS surveys allows you to avoid wasting resources on analyzing marketing questionnaires with thousands of items. Instead, you ask one question: “How likely are you to recommend our company to friends and colleagues?”

Saving resources and speed of feedback are relevant for small azerbaijan whatsapp number data companies and startups, but NPS is also mandatory for large players. For example, Apple has been measuring the index since 2007, although it has not made this information public for some time. Netflix, Amazon, Zoom, Microsoft, Huawei, Dell, Samsung and many others also closely monitor NPS indicators.

The trick of the metric is to quickly understand what to expect from customers in the near future: positive reviews, criticism or indifference. And not to spend a sea of ​​resources on research. This is especially important in competitive markets.



Conducting NPS surveys regularly helps:

identify growth zones;
critically rethink a product or service based on customer feedback;
take quick action to address criticism: win over customers, reduce costs for their retention and brand development;
increase competitiveness;
research the market capacity: what services or products customers are interested in receiving in addition to the existing ones.