In this article, we will explain the basic aspects that you should consider when doing so, so that you know what is failing on your website and what the causes are.
Once you successfully audit your website , you will have the optimization measures necessary to increase its traffic and positioning. Let's get started!
SEO Diagnosis
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Next, we will delve into checklist elements that are important to consider:
In order for your website to be indexed by Google and appear in search results, you must register with Google Search Console and insert the code provided to you into your website.
This tool is important for constantly analyzing your SEO because it shows you which pages require improvements in their metadata by looking at their HTML code and gives you alerts when the links on your website do not meet the parameters necessary to be indexed.
Additionally, through this platform you can see which web pages and keywords are optimized. Another reason to have Google Search Console configured is that it tells you about any flaws in your content that could affect its display on other devices.
Using keywords
Keywords are words or key phrases that users enter into search engines to find the information they need. For example, “online shoe sales in Medellin.”
If your web pages do not have keywords, Google will not be able to show them to users when they perform searches related to your content, products and services.
Therefore, it is important that you carry out keyword research according to the different stages of the buyer's journey to create specific content for each of them.
Readability of content
Content readability plays a vital role in how your website ranks in search results.
By this we mean that the information you place on your page must be perfectly understood and preferably written in an active voice.
For example: the sentence “The children climbed the trees” (active voice) is better understood than “The trees were climbed by the children” (passive voice).
Such readability is also achieved through appropriate use of grammar and spelling rules. Avoid making accentuation mistakes, using complex terms and misusing punctuation marks.
Saying “Let’s eat, kids” is not the same as saying “Let’s eat, kids.” As you can see, qatar number for whatsapp misusing commas can completely change the meaning of the sentence and make the message you want to convey less understandable.
Yoast SEO installed
WordPress plugins allow you to enhance the functionality of your website by adding tools, functionalities and features that do not come directly integrated into the system.
One of the most used plugins is Yoast SEO. It offers you functionalities for:
View and configure the snippet or description of the web page before it is published.
Implement labels and categories.
Count the number of times your keywords appear in the text.
Knowing when a text is unreadable or confusing.
Detect duplicate posts.
Receive suggestions for internal and external links.
Loading speed
For a successful user experience, all pages on your website must load quickly. To check their speed, we recommend using Google's PageSpeed Insights and Google's Test My Site tools , which allow you to find out which pages are optimized for all formats and devices based on their loading time.
Ultimately, search engine optimization (SEO) is one of the most important aspects of digital marketing.
After all, the success of a website and its ability to receive large volumes of qualified traffic will depend on its visibility on Google and other search engines.
To achieve this, it is important that you make sure that your page meets each of the requirements present in this checklist to diagnose the SEO of your website.