#3: Build a Social Community: The Social Selling Ladder

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For example, Allie noticed that text-heavy Instagram Stories kyrgyzstan email list tended to be more popular than videos for her and her clients. People will take longer to read, which is valuable to the platform’s algorithms.

For Instagram, you must have enough followers to get full insights (100+). Allie recommends looking at data for a 30- or 90-day range—the more data, the better. Then, take screenshots of your popular posts to see the followers, interactions, shares, saves, and website clicks you got. Other platforms, like Facebook, will give you content reports that break down your most popular content to see what is performing well each quarter.

You need to find those key themes, hashtags, designs, topics, formats, etc. that drive your best content. Is there news value or an unusual point of view? For example, Allie noticed that when you comment on a new social media update or feature, people respond positively—is this feasible? This saves them the effort of figuring it out. Keep an eye out for these innovative posts.

You can then optimize future posts based on actual data (i.e. what you know your audience is most interested in). Keep digging for patterns in your data—you can repeat and expand on all the popular stuff. Let your audience’s engagement guide your content rather than guessing what they might like.