SMS marketing confers a number of benefits on organizations that choose to use it. They include the following:
Speedy Communication
If you limit your SMS communications to simple text (without images or multimedia elements), messages are quick and easy to produce, requiring little in the way of korea telegram complex design. Provided you can get over what you want to say within a limited set of characters (typically, 160), you can craft your SMS marketing messages rapidly – and in this way, get a jump on the competition.
SMS marketing recipients will receive instant notifications on their phones – eliminating the need and the necessary delay of having to open a social media app or dedicated email client.
High Acceptance Rate
As we have observed, recipients open almost 100% of SMS text messages within three minutes of their arrival. For time-sensitive communications such as limited time offers, this makes SMS marketing an ideal medium. Moreover, with 7.3 billion people projected to have smartphones by 2026, SMS marketing opens up a potentially huge base of prospective customers.
Increased Response from Consumers
With customers 4.5 times more likely to reply to an SMS message than an email, SMS marketing opens up new avenues for customer interaction and engagement with your brand. The average response rate for an SMS marketing message is 45%, which is significantly higher than typical email click-through rates of around 7% or less. This also means that customers are much more likely to click on a link you send through SMS text.
A Complement to Other Marketing Channels
As part of an omnichannel marketing approach, SMS messaging can enhance your overall marketing efforts. For example, you can use SMS to remind customers of an upcoming event or webinar, or to promote your social media and email newsletter campaigns.