In-App Purchases
In-app purchases allow users to buy content, services, and extra features.
Types of In-app Purchases
Consumable (for example, in-game currency such as gold russia whatsapp number coins, tokens, additional lives, and game boosters).
Non-Consumable (advanced video tutorials on training courses, individual training plans, presets in photo editing applications, sticker packs in messengers, and so on).
Statista predicts an 8.4% increase in revenue from in-app purchases on the global market by 2022. As well as 7.9% growth in 2023.
revenue from in-app purchases in billion USD
In-app purchases should complement the user experience, not degrade it. Therefore, first, focus on the value of the purchase for the user, and then on making money. Find that balance.
Do not forget to indicate in the Apple App Store or Google Play that your app includes in-app purchases despite it’s free.
To succeed, you need a smart strategy that keeps users engaged and encourages them to make in-app purchases. Here are some of our case studies showing how to do that using mob pushes:
ROCKET strategy: retention in mobile apps
Marketplace Increased Purchases by 1.5x with Mobile Push Notifications
Benefits of monetization from in-app purchases: