Closely monitor program traffic and analytics

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It is difficult to detect illegal or suspicious activities in your affiliate program if you do not have an active means of monitoring.

If you regularly and closely track your affiliate marketing analytics, you'll be better positioned to identify a sudden spike in traffic, a worrying influx of redirect pages, or a questionable number of transactions attributed to a single IP address.

Fortunately, there are affiliate program tools and plugins you can use to db to data for trusted database source company make this task easier. For example, our Easy Affiliate Plugin provides a robust admin panel with link tracking, as well as analytics and reporting features, so you can easily uncover anomalies:

Easy viewing of membership reports
Plus, since this solution integrates seamlessly with WordPress, you won't have to worry about juggling multiple platforms and tools. You'll be able to access all the information you need from your dashboard.

For PPC fraud, you can use Easy Affiliate in conjunction with Google Analytics to detect fraudulent behavior. Easy Affiliate automatically adds UTM parameters to track PPC click sources and identify bad actors.

Tracking these metrics allows you to stay in control of your affiliate marketing spending and ensure that your investment is leading to real, profitable engagement.

For more information and details on how to analyze GA4 for red flags, read our dedicated blog on Detecting PPC Affiliate Fraud .