How to save yourself from a big crash? Instant messaging reduces consumer frustration

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In life, emergencies often occur, and the ability to communicate quickly at this time becomes very critical. The recent McDonald's global store outage is an example. The global system outage affected McDonald's stores in Taiwan, the United Kingdom, Australia, New Zealand, Italy, the Netherlands, Japan, Hong Kong and China. Many consumers are suddenly troubled when they are planning a meal and suddenly find that they cannot place an order or use the ordering system. In this case, SMS can play its role, allowing merchants to contact consumers instantly.

Cover image of Big Crash




Text messaging in emergencies

For prepared meals : When the store system fails, McDonald's can contact consumers immediately through text messages. The purpose of this is to let consumers know what is happening, and at the same time inform them that the meals they ordered are ready and will be delivered later, so as to reduce the confusion caused to consumers. This proactive notification approach can increase consumer trust in businesses and improve consumer satisfaction.


For orders received after disconnection : For orders placed after a system failure, McDonald's can notify consumers of the cancellation of the order through text messages. The purpose of this is to let consumers azerbaijan whatsapp phone number know the order status immediately, avoid unnecessary waiting and trouble, and also help consumers rearrange their meal plans and improve the overall dining experience.


Proactively notify consumers : For consumers who have registered as members, McDonald's can proactively use text messages to inform them of store system failures. In this way, registered members can immediately understand the situation and feel the company's care and responsible attitude. In addition, McDonald's can also update relevant information simultaneously on its official website to ensure that all consumers can learn the news, thereby improving the overall communication efficiency and effect.


All in all, the application of text messaging in emergency situations is very important. It can quickly convey information, provide solutions, reduce consumers' troubles, and also demonstrate the professional attitude of the company. In the future, we should further develop the application of text messages in emergency situations to improve the efficiency and effectiveness of responding to emergencies.