Moreover, social media platforms have recognized

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Moreover, social media platforms have recognized the value of videos and are incorporating them more into their algorithms. In fact, video content dominates social media, as evidenced by the high number of views and engagements on popular platforms like Instagram Reels and Tiktok.

Here are the general recommendations for videos on Facebook Ads:

Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

Resolution: At least 1080 x 1080 pixels

Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Minimum Height and Width: 120 pixels x 120 pixels

Most video types are accepted, and the video duration can last as short one ghana telegram to as long as a movie (241 minutes).

3. Carousel

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If you can’t decide which to choose between images or videos, then Carousel ads are a perfect choice.

It is a special type of Facebook ad that showcases several images and videos in one advertisement. Each image or video has its own link that visitors can click to go to your target pages and sites.

Visitors can easily swipe between ad contents and view it without leaving Facebook or Instagram. So it’s a perfect choice if you want to feature several sides of a product or you want to showcase your newly launched collection.

Also, Carousel is a little bit engaging. Compared to a single video or image, Carousel encourages visitors to not only look at the ad but also interact with it by swiping. In turn, it could nudge them to like or even comment on it, thereby boosting algorithm accuracy.