It's been more than a decade since users began to look into the cryptocurrency space. It has had its ups and downs, but now it can be said that it is in a moment of exploration and evolution. This is according to Ben Jorgensen , CEO of Constellation .
The Founder & CEO of MarketingDirecto.com , Javier Piedrahita , had the opportunity to talk with him about the ecosystem that Constellation represents, Web3 and the current state of cryptocurrencies during the Paris Blockchain Week Summit that took place in the French capital on April 13 and 14 (and which we did not want to miss).
To begin with, it is worth noting that Constellation is a network that is specialized in offering solutions for processing and transferring data securely. According to Jorgensen, if you want to understand what it is about, it is important to internalize that “cryptocurrencies are not just about blockchain technology,” but also “about the people who adopt this technology” ; people who, ultimately, are opening up to the new “face of the Internet, called Web3.”
One of the key points of this company is that it gives a voice to its community. “In our ecosystem, stakeholders help us govern the network and become investors in different aspects of our project ,” says the expert, who stresses that it is a “very different” business from traditional ones.
The company's CEO believes that we are experiencing a "fascinating revolution (and evolution), in which everyone has a role in creating the new era of the Internet ." Jorgensen highlights the contribution of companies like his to this Web3 push, which is characterized by giving voice to users, who become a kind of "shareholders," since they would be owners of tokens or cryptocurrencies.
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As for the challenges, he points out that there is “volatility,” but insists that “it is accompanied austria number data every day by more people excited to develop their visions as entrepreneurs and be part of this social and economic mode.” One of the main reasons why users are betting on this universe is that, by investing in a cryptocurrency project, “you have the opportunity to redefine the ownership of the investment.”
“ You get a voice to help change the state of the project and you have influence to create things that matter to individuals ,” adds Ben. “We are evolving what it means to be an owner and how you participate in investments,” he adds, going on to point out that it is a way to bring added value to the investment.
If you ask who Constellation is targeting, it identifies several types of users and uses. On the one hand, there is the community itself, which usually joins the brand's Telegram, Discord and Twitter conversation, offering feedback . There is also the shaping of products for entrepreneurs, so that they can support their business in the cryptocurrency territory.
Finally, there are institutions, companies and organisations, “which can use this technology to be more competitive and attract developers .” Finally, he places special emphasis on the need for transparency and for the user experience to be taken care of, in order to avoid controversies related to fraud in advertising, derived, among others, from the use of bots.
“Watching ads is not a very user-friendly experience, but it’s still like the devil we embrace to use an app for free,” he says. “In any case, if you show an ad to the user and use automatic payments that require cryptocurrency, you start to bring the user into the equation,” he points out, ending by pointing out that they should be given a reward for watching it, which, in this case, would be giving them their own voice.
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