Nowadays, companies are betting on branding and office design as the perfect tool to optimize results. For example, it improves employee motivation, their identification with the company and productivity.
Likewise, designing spaces in line with business values improves customer relations and increases ROI.
At IZA Business Centers we emphasize that adapting the design to the culture is ideal for reinforcing corporate values. Continue reading and discover why modernizing your office is the backbone in terms of identity.
Why is office design so important?
An inspiring office design has very positive effects on the human mind and behavior. For example, it can increase productivity, efficiency, and business profitability.
For this reason, pioneering companies in this trend such as Google have incorporated into their spaces: game rooms, gyms, colorful meeting rooms, cafes with delicious menus and comfortable armchairs.
In this way, they have managed list of telegram users in kuwait to make their employees feel at home. While the best talents in the world want to be part of their staff. If these arguments do not justify the importance of office design, let's look at 7 additional ones:
Values . Any office design can be tailored to the organization's commitment, respond to its needs and reflect its key values.
Health and well-being . Offering employees spaces with plenty of ventilation, lighting and water creates a greater sense of well-being and a better quality of life.
Communication and teamwork . Open and shared spaces encourage communication between collaborators. As a result, team bonds are forged that have a positive impact on work.
Motivation . Natural light, windows, plants and a recreation area serve to refresh your teams' minds. This way, in addition to making them more productive, you create a more inspiring and welcoming space, which increases motivation.
Creativity . An open and pleasant space makes employees feel more capable and their ideas flow more easily.
Branding . Designing modern offices based on current and future needs ensures that you have a plan. In addition, you can reflect corporate values, colors and logos in the office. This way, you can strengthen corporate identity and ties with employees, customers and suppliers.
Distinction in the market . Every company with a unique and non-transferable office design makes its own mark and stands out from the competition.
Relationship between business values and office design
business-values
One of the best ways to project business values is through corporate image, reflected in office design . It can reflect internal philosophy and generate a great sense of effort among clients, managers and employees.
In addition, open spaces give a sense of flexibility, teamwork and trust in employees . They also demonstrate interest in achieving a creative, collaborative, competitive, holistic and humanistic culture.
However, companies with individual cubicles and demarcated spaces display closed, controlling and hierarchical values, contrary to new work expectations.
How to make your office design represent your brand identity?
your-brand-identity
Office design represents a valuable opportunity to build your brand identity and emphasize core business values . To ensure that the space reflects your company culture, follow these tips:
Define your core values . Select 5 characteristics, values or concepts that define your company and make them visible and tangible in your corporate design. This way, you can communicate your commitment to your particular principles to internal and external customers.
Find a layout that suits your team and needs . Choose an office design that is comfortable for everyone and promotes communication and collaboration.
Choose furniture that matches your values . Choose functional, high-quality furniture with colors and designs that reflect the values of your business. This way, you will illustrate your commitment to the well-being of your employees and your customers will be satisfied with the quality of the service they receive.