Avoid Duplicate Content Another SEO benefit of hreflang is avoiding duplicate content. Duplicate content is repeated chunks of content throughout your site that completely match other content blocks. Duplicating content negatively affects your SEO score, so avoiding it and creating fresh, new content is important. Hreflang tags help Google understand that the content that is appearing as duplicate, like pages in both US English and UK English, is actually targeted at other audiences in different geographical locations.
Then the search algorithm won’t rank your site lower for having duplicate content. Hreflang Mistakes buy algeria telegram database You Need to Avoid Just like with other areas of SEO, there are common mistakes that are made with hreflang tags that you need to avoid in your code. If you don’t correct these errors, you risk losing brand visibility and SERP rankings: No return hreflang tags All your hreflang tags need to have return tags for alternative pages, and all your hreflang tags should cross-reference each other.
Blocked pages Adding hreflang tags to your blocked and non-indexable pages can confuse the search algorithms and lead to issues with crawlers. No self-referencing tags Another source-code error is having no self-referencing tags, which can lead to indexing issues. Original pages should link to themselves and include the language and country codes. Incorrect canonical implementation Canonical and hreflang tags need to be combined correctly, or your risk search engines not connecting your canonical tags with the correct hreflang tag.