To make the public feel that we are on their side, that we know that it is not their fault if they do not have time to take care of their diet in the right way, that we experience the same obstacles in our lives.
We are workers, we are parents, like all of them. Unlike them we just chose to live at the stove, because we like it
The word “busy” simply suggests the presence of many cambodia telegram mobile phone number list commitments ( which can also be seen as a positive thing in the classic mentality of the workaholic worker) ;
“Incasinata” , on the other hand, also communicates a sense of disorganization with which we absolutely did not want to blame those who follow us.
Showing understanding was in fact the first step in bringing my audience closer to this new service that we wanted to offer as a busy family ourselves.
The only difference, in fact, was in the passion for cooking and in the experience we had accumulated by now through cooking.
My husband Marco, however, does not have an online personal brand like mine. So how could I effectively present him to the public?
In reality, the turning point was understanding that he, due to the nature of the service, was the strongest source of authority we had, thanks to his 15 years of experience as a chef .
Congeniality , authority and the classic social proof in the form of reviews from our first customers: 3 very powerful levers that helped us grow right away.